A TXT record is text in free, human-readable form, that is associated with a domain address as a DNS record for one purpose or another. The most frequent use of a TXT record is to add your web site to an online search engine or to an analytics platform, which provides information about the traffic to your website. Creating this kind of a record may serve as verification that you're the domain owner and they will provide the content that you ought to include as the value when you set up the record. Another application of a TXT record is to validate that an email message is sent by the domain address owner and from a trusted web server - this is the so-called SPF protection, which prevents any electronic address set up under your domain name to be forged and unauthorized individuals to send junk mail making it appear like it was mailed from your own mailbox. You may include any other info that you would like to be associated with your domain in a TXT record as well.